The Popwallet platform provides self-service tools enabling customer experience management through mobile wallets Apple Wallet and Google Pay. The platform supports mobile wallet card creation, dynamic card personalization, card management through updates, notifications, and messages, usage tracking and attribution, and campaign automation. APIs extend these capabilities to other platforms.
Create compelling mobile wallet cards that can be dynamically personalized when saved to a mobile wallet. We offer solutions for a variety of use cases including: coupons, offers, rebates, loyalty and gift cards, event and order pickup tickets, membership ID, and more.
Mobile wallet cards are built for and ready to be deployed through any existing marketing channel. Your customer can “Pop” content from social media channels, email, SMS, video and display ads, NFC tap, even QR and other codes as a way of bridging the physical and digital worlds.
Just about anywhere you can place a click-thru URL, you can deliver mobile wallet cards.
Once a mobile wallet card has been saved it can be directly updated at any time to reflect a new offer, loyalty status or points balance, gift card value, or even a new barcode or creative image. Popwallet makes it simple to update cards at scale.
Drive customers down the conversion funnel with personalized messages and contextually relevant notifications. Similar to mobile apps but without the friction of a visit to an app store, the 1:1 personalized communications opportunities once a customer has saved your mobile wallet card are near endless.
There are three ways to directly engage your audience:
Message – send your customer a direct message based on a business rule or some other triggering event.
Location – either by GPS or beacon, send your customer a notification when they are in a relevant geographic area.
Time – remind your customer that their offer is about to expire, or let an event attendee know it’s just about showtime.
We offer multiple methods to capture and process conversion data, from manufacturer coupon and store offer redemption, to receipt scans for rebates, to event attendance tracking, to gift card and loyalty card usage, and more.
Track mobile wallet cards that have been viewed, saved, updated, messaged, removed, and usage tracked. As your mobile wallet card audience grows, employ custom segmentation to drive engagement and improve ROI.
All data is surfaced through a simple to use dashboard and flexible reporting interface.
The Popwallet platform APIs can be used to integrate mobile wallet card creation, personalization, update, message, and notification management, analytics, and reporting into your existing platform and workflows.
Pre-built API integrations include those with the leading enterprise marketing and engagement platforms, enabling brands to orchestrate mobile wallet engagement alongside other consumer touch points like personalized email, SMS, and in-app push notifications.
To learn how your brand can use mobile wallets to deliver contactless customer experiences at scale, book a demo with us.